San Diego · 11 shopping districts
Eleven neighborhoods, one city.
From La Jolla's boutiques above the cove and Little Italy's Saturday market to North Park vintage, Ocean Beach surf shops and Fashion Valley's flagships, every San Diego shopping district we cover, with what to buy, when to go and how to get there.
Editor's pick
La Jolla
The walkable village above La Jolla Cove, where Prospect St and Girard Ave hold long-running independent boutiques, menswear and jewelers, photography galleries and Warwick's bookstore. It suits a slow afternoon of browsing paired with a walk along the cove.
This week
Little Italy
The old tuna-fishing neighborhood north of downtown, now packed with Italian delis, design showrooms on Kettner Blvd and small boutiques on India St and W Fir St. It suits food shoppers, gallery browsers and anyone timing a visit around the Saturday Mercato.
This week
North Park
North Park is the craft-beer and independent-shop neighborhood centered on 30th St and University Ave, with Ray St's row of small makers' shops a block east. It suits vintage hunters, record and book diggers, and gift shoppers who like Mexican folk art and local design.
This week
Gaslamp
The historic downtown district along Fifth Ave between Broadway and Harbor Dr, better known for restaurants and nightlife than shopping. It suits visitors after art galleries, gifts and a few independent boutiques between meals, with a weekend artisan market at Island Ave.
This week
Coronado
Coronado's shopping runs along Orange Avenue, the island's main street, from the Ferry Landing on the bay to the Hotel del Coronado. It suits day-trippers by ferry and hotel guests looking for bookshops, gift shops and resort wear.
This week
Ocean Beach
Ocean Beach is San Diego's laid-back beach town, with Newport Ave running down to the OB Pier lined with surf shops, an antique mall, smoke-shop boutiques and a Wednesday farmers market. It suits surfers, antique and consignment hunters and anyone who wants independent shops a block from the sand.
This week
Hillcrest
Hillcrest is the walkable uptown neighborhood around University Ave and Fifth Ave, with used bookshops, vintage and resale racks, record stores and gift boutiques between bars and cafes. It suits browsers who like independent shops and a Sunday market.
This week
Liberty Station
Liberty Station is the former Naval Training Center in Point Loma, now an arts district of galleries, studios and small shops in restored barracks around the Liberty Public Market food hall. It suits families, gift shoppers and makers who want to browse, eat and park free in one place.
This week
Seaport Village
A Port-owned cluster of low clapboard shops, snack stands and restaurants on the bay at West Harbor Dr and Kettner Blvd, beside the 1895 carousel. It suits visitors and families after souvenirs, hats, hot sauce, toys and animation art with water views.
This week
Fashion Valley
Simon's open-air mall in Mission Valley with more than 200 stores on two levels, anchored by Neiman Marcus, Nordstrom, Bloomingdale's, Macy's and JCPenney. It is San Diego's main address for designer boutiques like Louis Vuitton, Gucci, Dior and Cartier.
This week
Westfield UTC
Open-air Westfield mall in University City, near La Jolla, spread over several levels and anchored by Nordstrom and Macy's. It mixes Hermès, Bvlgari and Loro Piana with home showrooms like RH and Design Within Reach, an ice rink and family amenities.
This week
Where they are
Eleven in the middle, none worth the trip.
Tap a pin to see what's there.
Plan a walking route across districts, then send it to Google Maps.
Plan a visit
Guides that cross the city.
La Jolla Village Shopping Walk: Girard Avenue, Prospect Street and the Galleries
A walking loop through La Jolla Village: Warwick's and the Ascot Shop on Girard, the boutiques of the 7800 block, Quint and Joseph Bellows galleries, and Prospect St above the cove, with parking and hours.
Read guide →
A Saturday in Little Italy: The Mercato, India Street and the Kettner Galleries
How to spend a Saturday in Little Italy: the Mercato on W Date St from 8am, Mona Lisa's deli counter, the boutiques and antiques of India St, and the galleries on Kettner Blvd, with where to park.
Read guide →North Park on Foot: Ray Street, 30th Street and University Avenue
A walking route through North Park: the Ray St block of makers and Mexican folk art, vintage and books on 30th St, and the shops along University Ave, with the city garage that makes it easy.
Read guide →Stay in the loop
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