Luxury & designer · 7007 Friars Rd at Highway 163
Fashion Valley
Friars Rd, Mission Valley.
Simon's open-air mall in Mission Valley with more than 200 stores on two levels, anchored by Neiman Marcus, Nordstrom, Bloomingdale's, Macy's and JCPenney. It is San Diego's main address for designer boutiques like Louis Vuitton, Gucci, Dior and Cartier.
Luxury · Department stores · Trolley
Photo: FASTILY · CC BY-SA 4.0 · Wikimedia Commons
- In our directory
- 21 shopseach one verified
- Where
- 7007 Friars Rd at Highway 163Luxury & designer
- Right now
- Typical hours10am–9pm
- Getting here
- Trolley and busGreen Line to the Fashion Valley Transit Center at the JCPenney corner, also served by MTS buses 1, 6, 20, 25, 41, 88, 120 and 928.
Insider guide
Shopping Fashion Valley.
The story
Fashion Valley is Simon's open-air mall at 7007 Friars Rd at Highway 163 in Mission Valley, with more than 200 stores on two levels. Neiman Marcus, Nordstrom, Bloomingdale's, Macy's and JCPenney anchor it, and the luxury row is on the lower level near Parking Structures B, C and F. It suits a designer shopping trip, with department stores, mid-priced labels and home showrooms around the boutiques.
The Luxury Row
Louis Vuitton reopened expanded in August 2025, with men's and women's leather goods, ready-to-wear, watches, fine jewelry and a La Beauté makeup section. Gucci is next to it and Prada is across from it. Dior faces Cartier and Apple near the Structure F valet entrance, and Cartier recommends booking an appointment ahead. Saint Laurent is next to both Bottega Veneta, known for its woven intrecciato leather, and Tiffany & Co., which carries Elsa Peretti and Jean Schlumberger designs; the closest entrance for that group is Parking Structure B.
The department stores add more designer names. Neiman Marcus, in the north wing, has in-store Balenciaga, Balmain, Tom Ford and Valentino shops and the Neiman Marcus Cafe. Nordstrom, also in the north wing, has Brunello Cucinelli and Moncler shops inside. Bloomingdale's in the east wing carries designer and contemporary fashion, beauty and home, and Macy's, between JCPenney and Bloomingdale's, has a Toys R Us shop inside.
Beyond the Designer Names
Zimmermann sells the Australian label's printed dresses, swimwear and resort wear, Free People carries bohemian women's clothing with a separate FP Movement store for activewear, and Tecovas sells handmade western boots plus belts and leather accessories. Aesop, on the upper level near Macy's, sells plant-based skin, hair and body care.
For the home, Arhaus shows artisan-made furniture and decor with free help from its interior designers, and Williams-Sonoma, on the lower level near Neiman Marcus by Parking Structure G, sells cookware, cutlery and pantry goods. Läderach, on Level 1 between Macy's and JCPenney, has more than 100 Swiss chocolates, including FrischSchoggi bark sold by weight. At Porsche Studio San Diego (Suite 367) you can configure and order a Porsche with a specialist and shop Porsche Design merchandise, and Apple has a Genius Bar and free workshops.
Eating at the Mall
For a meal without leaving, the dining list includes North Italia, True Food Kitchen with its seasonal, health-minded menu, Blanco Tacos + Tequila, Silverlake Ramen for tonkotsu bowls, Tommy Bahama Marlin Bar and The Cheesecake Factory near Bloomingdale's. Neiman Marcus also has its own cafe.
The directory
21 shops, all in one place.
Tap a shop or a dot on the map to see it.
Luxury6 places
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Expanded and reopened in August 2025 with men's and women's leather goods, ready-to-wear, watches, fine jewelry and a La Beauté Louis Vuitton makeup section.
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Lower-level boutique next to Louis Vuitton selling the Florentine house's ready-to-wear, handbags, shoes and accessories; closest entrance is the valet at Parking Structure C.
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Lower-level boutique across from Cartier and Apple carrying Dior fashion, bags and accessories; the nearest way in is the valet entrance at Parking Structure F.
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Lower-level store across from Louis Vuitton with Prada handbags, shoes, ready-to-wear and accessories for men and women. Opens an hour later than the mall on weekdays.
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First-level boutique next to Bottega Veneta selling women's and men's ready-to-wear, leather goods, shoes and jewelry; the closest entrance is Parking Structure B.
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Boutique for the Vicenza house known for woven intrecciato leather, with handbags, ready-to-wear and fine jewelry. Closes earlier than the mall at 7pm.
Department stores4 places
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First-level anchor in the north wing with women's, men's and kids' apparel, shoes and accessories; Brunello Cucinelli and Moncler both operate shops inside it.
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North-wing anchor carrying designer ready-to-wear, handbags and beauty, with in-store Balenciaga, Balmain, Tom Ford and Valentino shops and the Neiman Marcus Cafe.
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East-wing anchor near The Cheesecake Factory with designer and contemporary fashion, beauty and home; valet parking sits right outside its lower-level entrance.
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Anchor between JCPenney and Bloomingdale's selling home furnishings, luggage, cosmetics, fine jewelry and fashion for the whole family, plus a Toys R Us shop inside.
Jewelry2 places
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Lower-level boutique near Prada and Louis Vuitton selling Cartier jewelry, watches, fragrance and leather goods; booking an appointment ahead is recommended.
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First-level store next to Saint Laurent with engagement rings, silver and fine jewelry, including Elsa Peretti and Jean Schlumberger designs.
Fashion2 places
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Boutique for the Australian label known for feminine printed dresses, swimwear and resort wear, with the full women's collection and accessories.
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Texas brand selling handmade western boots for men and women plus belts and leather accessories direct to customers at its own prices.
Specialty2 places
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Lower-level store near Cartier with the full product lineup, a Genius Bar for repairs, free workshops and help setting up new devices.
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Showroom in Suite 367 where you can configure and order a Porsche with a specialist, book service or trade-ins, and shop Porsche Design merchandise.
Boutiques1 place
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Bohemian women's clothing, denim, dresses and accessories from the Urban Outfitters family; a separate FP Movement store at the mall carries activewear.
Furniture1 place
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Furniture and decor showroom with artisan-made pieces for every room, one-of-a-kind finds and free help from the store's interior designers.
Home1 place
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Lower-level kitchen store near Neiman Marcus with cookware, cutlery, small appliances and pantry goods; enter by Parking Structure G.
Beauty1 place
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Upper-level shop near Macy's selling the Australian brand's plant-based skin, hair and body care, hand washes and fragrance; enter via Parking Structure B or C.
Food & drink1 place
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Swiss chocolatier on Level 1 between Macy's and JCPenney with more than 100 chocolates, including 20-plus kinds of FrischSchoggi bark sold by weight.
No shops in that category here yet.
This week
At Fashion Valley this week.
Typical hours
Most shops keep the hours below.
Hours vary by individual store. Always check with specific retailers.
Eat, drink, stay
Between shops, close by.
Top restaurants nearby
All of Eat →- North ItaliaItalian · Italian chain restaurant listed on the Fashion Valley dining page.
- True Food KitchenHealth-focused American · Seasonal, health-minded menu; one of the mall's sit-down restaurants.
- Blanco Tacos + TequilaMexican · Tacos and tequila; listed among Fashion Valley's restaurants.
- Tommy Bahama Marlin BarAmerican, Island · Island-themed bar and restaurant from the Tommy Bahama brand.
- The Cheesecake FactoryAmerican · Big-menu chain restaurant at the mall.
- Silverlake RamenJapanese, Ramen · Ramen chain known for rich tonkotsu bowls.
Ratings are the scores saved in our directory and are not live. Check the listing for the current score.
Getting here
Parking and transit.
The mall and most shops run Mon–Sat 10am–9pm and Sun 11am–7pm, but the luxury boutiques close earlier. Prada (which opens at 11am), Bottega Veneta and Cartier close at 7pm Mon–Sat, Louis Vuitton at 7pm Mon–Thu and 8pm Fri–Sat, Saint Laurent at 8pm Mon–Sat, Bloomingdale's at 8pm Mon–Sat and Neiman Marcus at 8pm Mon–Thu. On Sunday, Prada, Bottega Veneta, Cartier and Neiman Marcus close at 6pm. Do the designer boutiques first and leave Nordstrom, Macy's and the mall shops for the evening.
Parking in Structures A through H is free, with valet on the lower level between The Cheesecake Factory and Neiman Marcus and in front of Bloomingdale's. Structure F puts you a few steps from Apple, Dior and Cartier. Tesla drivers can charge at 48 Superchargers on the south side of Structure E, and other EVs use level P2 of Structure D. To skip the weekend parking hunt, take the Trolley Green Line to the Fashion Valley Transit Center at the JCPenney corner.
- PParkingFree parking in structures A through H around the center, plus valet ($10 standard, $20 VIP) on the lower level between The Cheesecake Factory and Neiman Marcus and in front of Bloomingdale's. The Fashion Valley Transit Center at the southwest corner by JCPenney is a Trolley Green Line stop served by MTS buses 1, 6, 20, 25, 41, 88, 120 and 928.
- STrolley and busGreen Line to the Fashion Valley Transit Center at the JCPenney corner, also served by MTS buses 1, 6, 20, 25, 41, 88, 120 and 928.
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Guides for Fashion Valley
All guides →
Shopping Near San Diego State: South Campus Plaza and the Green Line to Fashion Valley
A guide to shopping around SDSU: the Aztec Shops bookstore and markets on campus, Trader Joe's and dinner at South Campus Plaza, the Thursday farmers market, and the Green Line trolley to Fashion Valley.
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Shopping Near the University of San Diego: Fashion Valley, Hillcrest and Morena
A guide to shopping around USD: the Torero Store and Tu Mercado on campus, Costco on Morena Boulevard, Fashion Valley below the mesa, and the bookshops, vintage and restaurants of Hillcrest.
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A guide to shopping around UC San Diego: the Bookstore in Price Center, groceries and errands at The Shops at La Jolla Village, Westfield UTC one trolley stop away, and La Jolla Village for gifts and dinner with parents.
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